Stone Island – Ice Jacket Launch
Stone Island – Ice Jacket Launch ACTIVATION Official launch of the new Ice Jacket WHERE Milan THE PROJECT Building on the heat-sensitive garment unveiled by Stone Island in 1989, the Poly Strata Ice jacket undergoes colori transformation based on the external environment, courtesy of reactive pigments micro-encapsulated within its dual polyurethane layers. The garment’s design […]
Gucci – Opening Montenapoleone
Gucci – Opening Montenapoleone ACTIVATION Gucci Opening Montenapoleone WHERE Milan THE PROJECT The prestigious Gucci store on Montenapoleone reopened its doors with a splendid restyling by Sabato De Sarno. Guests were welcomed with a tequila shot at the entrance as a gesture of hospitality. The elegant atmosphere was enhanced by Giardino 25, offering exclusive cocktails and […]
PhotoVogue Festival
PhotoVogue Festival ACTIVATION Condé Nast – PhotoVogue Festival WHERE Milan THE PROJECT The 8th PhotoVogue Festival at BASE from November 16 to 19, 2023, explored the theme “What makes us human?” through a photographic exhibition and talks. Focusing on the intricate relationship between humans and technology, the event prompted artists to examine the impact of […]
Ferragamo – Top Clients Dinner
Ferragamo – Top Clients Dinner ACTIVATION Special Dinner on the occasion of the Milan Fashion Week WHERE Milan THE PROJECT Fasten Seat Belt organized a unique brand experience for Ferragamo’s top clients during Milan Fashion Week. These esteemed clients were invited to a private dinner at the exclusive and charming venue, Al Cortile Milano. The […]
ICEBERG – SS24 Runway Show
ICEBERG – SS24 Runway Show ACTIVATION ICEBERG – Spring/Summer 2024 Collection Fashion Show WHERE Milan THE PROJECT Set in the historic Spazio Pelota at Via Palermo 10 in Brera, Fasten Seat Belt handled event production and show direction for the ICEBERG Fashion Show, wich marked the beginning of Milan Women’s Fashion shows.“Regeneration” embodies the energy […]
Vogue Italia & Kiko – Milan Fashion Week Party
Vogue Italia & Kiko – Milan Fashion Week Party ACTIVATION Milan Fashion Week Vogue Italia and Kiko Party WHERE Milan THE PROJECT To bid farewell to this Fashion Week, Kiko Milano and Vogue Italia hosted a party to celebrate the lighthearted and whimsical side of fashion. Fasten Seat Belt reimagined the venue, infusing it with […]
Patrizia Pepe – MFW Kit Kat Party
Patrizia Pepe – MFW Kit Kat Party ACTIVATION Party on the occasion of the Milan Fashion Week WHERE Milan THE PROJECT Following the success of the 2022 event, Fasten Seat Belt aimed to replicate the party’s achievements while adding an element of surprise to enhance the brand’s appeal and introduce the new collection. Our team […]
Diesel – SS24 Runway Show
Diesel – SS24 Runway Show ACTIVATION Diesel – Spring/Summer 2024 Collection Fashion Show WHERE Milan THE PROJECT Fasten Seat Belt managed the production of the Diesel SS24 Fashion Show-Event during Milan Fashion Week. Set in an open-air space at the heart of the new Scalo Farini district, Fasten Seat Belt orchestrated the production of a fashion […]
TAG Heuer – Opening Event & Private Gala Dinner
TAG Heuer – Opening Event & Private Gala Dinner ACTIVATION Boutique Opening Event & Private Gala Dinner WHERE Milan THE PROJECT TAG Heuer celebrated the opening of the brand’s new boutique on Via Montenapoleone, where brand ambassadors and press guests were invited on the occasion of the Monza Grand Prix. Fasten Seat Belt organized the […]
Paul & Shark – Riviera Event
Paul & Shark – Riviera Activation ACTIVATION Activation Paul & Shark Riviera Event WHERE Milan THE PROJECT During Milan Men’s Fashion Week, Fasten Seat Belt organized a special event in collaboration with Paul & Shark to launch the Riviera capsule Collection. Two locations were customized for this purpose: a kiosk on via dei Giardini transformed […]