Paul & Shark - Riviera Activation
ACTIVATION
Activation Paul & Shark Riviera Event
WHERE
Milan
THE PROJECT
During Milan Men’s Fashion Week, Fasten Seat Belt organized a special event in collaboration with Paul & Shark to launch the Riviera capsule Collection. Two locations were customized for this purpose: a kiosk on via dei Giardini transformed into a beach bar, and the flagship store of Paul & Shark transformed into a beach club.
Guests had the opportunity to enjoy drinks, browse through a book featuring the most beautiful Italian beaches, and immerse themselves in the typical atmosphere of the Italian coast, complete with pebbles, umbrellas, and striped deck chairs.
