Diesel - SS24 Runway Show
ACTIVATION
Diesel – Spring/Summer 2024 Collection Fashion Show
WHERE
Milan
THE PROJECT
Fasten Seat Belt managed the production of the Diesel SS24 Fashion Show-Event during Milan Fashion Week.
Set in an open-air space at the heart of the new Scalo Farini district, Fasten Seat Belt orchestrated the production of a fashion show within an 8-hour free rave alongside NTS, attracting over 7,000 guests. Impact, experimentation, pleasure, and play were at the core-a collection designed for a party lifestyle, offering a unique perspective on the fashion show concept envisioned by Diesel’s creative director, Glenn Martens, for the people and by the people.
Fasten Seat Belt managed both the production and direction of the fashion show, which featured more than 70 looks. The event kicked off with performances by a lineup of up-and-coming DJs who continued to entertain late into the night, despite the rain.
The venue spanned over 12,000 square meters, dominated by a massive LED wall measuring 26 meters in width and 14 meters in height. The area was divided in half during the show by a large central catwalk adorned in the brand’s signature bright red.
