Woolmark x Luna Rossa Prada Pirelli
Activation
MFW COLLECTION LAUNCH
Where
MILAN
The Project
DURING THE MFW FW 23/24, THE WOOLMARK COMPANY UNVEILED FOR THE FIRST TIME TO THE PUBLIC THE UNIQUE MERINO WOOL GARMENTS PRODUCED IN PARTNERSHIP WITH PRADA FOR THE LUNA ROSSA PRADA PIRELLI TEAM, PREPARING FOR THE 37TH AMERICA’S CUP.
THE WOOLMARK COMPANY CHOSE FASTEN SEAT BELT FOR THE EVENT’S CONCEPT, PRODUCTION AND MANAGEMENT. AT THE HEART OF THE EVENT WAS A MEGA LEDWALL AND A STAGE TO PRESENT THE PROJECT.
AFTER THE INSTITUTIONAL MOMENT, THE GUESTS HAD THE CHANCE TO ADMIRE THE AMERICA’S CUP AND DANCE TO THE RHYTHM OF A DEDICATED DJ SET.
