Paul&Shark Press Event and After Party
Activation
PAUL&SHARK PRESS PRESENTATION AND AFTER PARTY
Where
MILAN
The Project
PAUL&SHARK ASKED FASTEN SEAT BELT TO ORGANIZE A PRESS PRESENTATION AND A UNIQUE AFTER-PARTY ON THE OCCASION OF ITS FIRST APPEARANCE IN THE MAN’S FASHION WEEK CALENDAR.
A SPECIAL SETTING WITH GIANT LEDWALLS AND IMMERSIVE SOUNDS RECREATED THE FEELING OF THE WIND AND THE SEA. AFTER THE PRESS PRESENTATION, FASTEN SEAT BELT HAS ORGANIZED THE SET UP FOR THE PARTY IN THE SHOWROOM BASEMENT, BRINGING TO LIFE THE “SHARK CLUB”.
