MCM - SS24 Press Presentation
ACTIVATION
MCM – SS24 Press Presentation
WHERE
Milan
THE PROJECT
Milan served as the backdrop for the MCM Spring-Summer 2024 Press Presentation at the Milan Fashion Week. The presentation took the guests on a wild ride through different epic rooms, each paying homage to MCM’s incredible past.
The set up transported guests through time, paying tribute to iconic collaborations and unveiling groundbreaking fashion fused with digital innovation. All ready to set the stage for a bold new era.
