MCM - FW24 Press Presentation
ACTIVATION
MCM Fall/Winter 2024 Press Presentation
WHERE
Milan
THE PROJECT
Exploring the frontiers of innovation and artistic expression, MCM’s Fall/Winter 2024 press presentation during Milan Fashion Week took attendees on an exceptional journey. Set against the grand backdrop of Palazzo Serbelloni, over 500 guests experienced a dedicated setup that embodied the theme “From Munich to Mars”.
The historical venue underwent a captivating transformation, instilling a sense of curiosity and amazement as it provided a window into two distinct realms. Two portals served as a conduit between Earth and Mars, crafting an extraordinary stage that showcased the displayed collection.
