Isaia - Milan Men's Fashion Week 2024
ACTIVATION
Isaia “Morto Isaia, Viva Isaia” Fall Winter 2024 Fashion Show
WHERE
Milan
THE PROJECT
Ispired by the Napoli’s fresh comedic voice Massimo Troisi and the claim “Morto Troisi, Viva Troisi”, Isaia unveils its new Fall Winter 2024 collection with a strong link with superstition and tradition in a unique location: a deconsecrated Milanese church, enriched with an ad-hoc set-up and light designto recreate the Neapolitan world. The show, divided into two small shows and models exits, well represented the essence of Isaia.
