Diesel - MFW Runway Show 2024
ACTIVATION
Diesel Fall/Winter 2024 Fashion Show
WHERE
Milan
THE PROJECT
Located in the Rubattino area within an industrial setting, Fasten Seat Belt curated an exceptional fashion show for Diesel.
Glenn Martens’Fall 2024 production built on the brand’s big-thinking identity, broadcasting an enormous Zoom call with 1,000 meeting members on the walls of its catwalk.
The guest watched while being watched: the brand also live-streamed the show’s styling, casting, ateliers and runway set up for 24 hours a day on its website and Instagram account in the week leading up to the event.
