What’s In My Luggage – Rome Store Opening At La Rinascente - LOUIS VUITTON

─ Store event ─

What

To celebrate the opening of the new Louis Vuitton Store at La Rinascente, the Maison realized a dark night limited edition of the Star Trail, the iconic boot designed by Nicolas Ghesquièr and at the same time introduced “my World Tour” project, a service of baggage customization, a collection of labels to enhance monogram or damier trolleys and bags. 

For this occasion 10 videos have been created on the concept “What’s in My Luggate to” in which socialites and influencers talks about the accessories that they can’t do without while travelling. These contents have been reproduced lively through interactive trolleys during the events and lately on social media. 

Our Great Results

1
DAY OF ACTIVITY
250
GUESTS