Managing of the opening of the Adidas Brand Center, the brand’s largest store in Europe.
The event was covered on various national and international news channels. Illustrious guests including David Beckham as brand ambassador and guest of honour, Andrew Howe, Gigi Datone, Roshelle and many more introduced by host Alessandro Cattelan. Live performances by Ghali and Fabri Fibra featuring the acrobatic freestyle group Da Move .
The stage, setted up outside the store to maximise visibility, allowed the viewers to feel part of the event.