Armani Remix - ARMANI EMPORIO

─ Store event ─

What

Two teams, composed by hostess, stewards and a performer communicated the launch of the new Capsule Collection Emporio Armani Remix thanks to street recruitment around the most important areas of Milan, Florence, Rome, Paris, Monaco, Hong Kong, Beijing and Tokyo. 

Recruiters took pictures of guys in target and invited them to go to the boutique to discover the new collection and live a real Urban Sport Experience with the VR technology support.

At the end of this VR adventure, guests received the gift of a cardboard to live again the experience from home through a dedicated URL.

Our Great Results

15
DAYS OF ACTIVITY: MILAN, FLORENZE, ROME, PARIS, MONACO, HONG KONG, BEIJING, TOKYO
1422
CRM CARDS FILLED OUT
435
PROSPECT INSTORE